Public Relations Associate

Carlton PR & Marketing | Lexington, MA, United States

Posted Date 12/29/2020
Description

We are looking for a strong Public Relations Associate to join our small but growing and tight-knit team. In this role, you will work with various clients and on behalf of our own brandsYou should be comfortable with all aspects of public and media relations but also interested in continuous learning  and advancing your skills, especially when it comes to integrated marketing strategies.?  

The role includes media outreach, writing pitches and press releases; conceiving of and drafting by-lined articles, analyst relations, strategic advisory and consulting, and working with our marketing team to coordinate messages, timing and programs.  

We’re seeking a proactive person with the ability to provide strategic input on communications strategy and goals. You are a self-starter and thrive in a fast-paced environment. You are passionate about storytelling and the strategic points-of-view that differentiate a company.  

We want great writers and communicators, but you should also have good judgment, be able to juggle multiple demands on your time and understand PR & marketing down to your core.? Know when earned media is possible and when you need to pay for visibility.  

You should have comfort with startups and the startup lifestyle.? Treat their budget like your own money. Be interested in and knowledgeable about their admittedly sometimes geeky but SUPER cool new products. Understand their stresses and fears.  

Responsibilities: 

  • Develop and lead implementation of client communication strategies and tactics. Pitch news stories and features. Manage incoming media inquiries for clients and our brandsHelp clients craft strategic messaging or responses. 
  • Help identify, establish, develop and nurture relationships with media, analysts and industry influencers. 
  • Understand strategic thought leadership programs and help implement themDevelop thought leadership vehicles and other materials. 
  • Establish executive visibility and speaking programs for company leaders and subject matter expertsManage logistics for speaking opportunities, events, etc. 
  • Monitor key news/industry developments. Track and report on KPIs to team and clients.

Desired Skills & Experience: 

  • 3-5+ years' experience in a PR role.  
  • Knowledge of and experience with both traditional and new / social / digital media PR tactics 
  • Comfort and confidence with reporters and analysts – be willing to pick up the phone and pitch stories. 
  • Excellent organizational skills and attention to detail 
  • Strong team player with strong customer service skills 
  • Possess strong written and verbal communication skills. Excellent writing and writing samples are expected.  
  • Analyst relations experience is a bonus 

About Carlton PR & Marketing 

We’re the best-connected marketing and PR agency in the Boston startup community. We work with startups, small companies, and only the most innovative and interesting larger companies. We offer PR, strategic marketing programs, content creation and social media marketing but we also often find ourselves advising clients on their general business challenges and making introductions to the industry’s movers and shakers. 

We also manage two startups of our own – these mission-driven companies make a real difference for local entrepreneurs (Innovation Nights) and professional women around the world (Innovation Women). In 2020 we acquired two additional companies, MySpeakerLeads and Lioness Magazine. 

After semi-permanently closing our office this year, we’re all working from home. We use lots of tech tools to stay connected to each other and clients. (Ask about our weekly Team Time and Morning Meeting.) And it’s close team – low drama and friendly. 

Like learning new things? We have you covered. Every day is different and there’s a lot of opportunity to experiment and try new strategies. 

We are an equal employment opportunity employer, and do not discriminate on the basis of race, color, religion, gender, sexual orientation, marital status, age, disability, national origin, citizenship or any other protected characteristic. We are deeply committed to diversity, inclusion and gender equity. 

Type
Full-Time | Part-Time | Contract | Remote

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